What It Is
SEA is a marketing technique that allows you to display your online ads in search engine results. When you advertise using this technique, you pay a small fee each time a user clicks on one of your ads.
How It Works
What SEA does is show your web page at the top or at the bottom of the search results, thus attracting user’s attention to your website.
One of the main advantages of SEA is that you do not need to be a huge business to use it and it is one of the fastest ways to increase traffic to your site. It is a very powerful form of advertising as users who use search engines to look for goods and/or services reveal a lot about their intention, specifically what they want to buy and when they are ready to buy it.